Facade brick pattern

Facade brick pattern

Facade orientations

Facade orientations

4.jpg
5-edi.jpg
2_wo_light.jpg
3.jpg

Online and national retailers have changed our connection to architecture and place. Generic retail buildings are thin, stripped down, and unarticulated; their designs less architecture than a retailer branding backdrop and customer parking. When clustered together into retail corridors, they form a landscape that is experienced visually, having little resonance for those who are not shopping or passing through.

Our site is at the edge of a retail corridor,  next to an apartment complex whose residents will face the rear of our building daily.  We ask if it were possible for the back of a retail building to aspire to more than achieving  invisibility.  Could it evoke a connection to the actual land and place that the building sits upon?   In treating the building's rear facade as a ‘natural’ looking occurrence of soil layers we create a landmark that evokes a landscape from before and after retail.

Project Team

Architects: Resituated

Structural/Civil:  KPFF

MEP: ATOZ Consulting Engineers

Code/Zoning: JM Zoning

Construction, 2018. Brooklyn, NY.